The latest hashtag flying around social media is #febudairy and there’s a bit of a take over by the vegans.

Febudairy – I love it – hashtag febudairy, couldn’t be funnier. To me this is just entertainment plus… with a really serious note to it.
So what is hashtag febudairy? (#febudairy).

It was coined by a Dr Jude Capper who is the dairy industry woman of the year, (not sure which year). You see, she did this in response to the #veganuary  campaign and if you don’t know what that is – well it’s the month of January as vegan awareness – it was all over social media. It was started in Britain and it’s just got bigger and bigger each year – go search google for it, like hashtag veganuary.
Anyhoo, back to Dr Jude Capper. She’s a livestock sustainability consultant from Oxfordshire and she said

“Let’s make Febudairy happen this year. 28 days, 28 positive dairy posts”

Do you think the industry is running scared.? With such a huge response to #veganuary and the overall rise in plant based milks the #februdairy campaign is no surprise at all.

Back in 2017 in a blog by Emily Norton, who is the co-founder of Norton’s Dairy in Norfolk she said

“February is the month of St Valentine after all, so a little cow love can go a long way for all of us..,”

Well, they can stop taking their babies away for a start, stop artificially inseminating them, stop killing the male calves, stop forcing them into pregnancies and making them produce more milk than they normally would – taxing their bodies so that within 5 years they’re stuffed, useless, no longer financially viable so trucked off to slaughter … hey, if that’s a little cow love then I must have read the wrong dictionary when I looked up the word ‘love’.

Anyhoo the hashtag febudairy is just not working for the dairy industry.

Remember when I said that Dr Capper wanted 28 days and 28 positive posts? Well, they’ve come into all sorts of criticism on twitter and facebook with vegans saying they’ll do the 28 days of exposing the real animal practice associated with dairy farming.

……. and the month of February has only just begun.

Let’s just swan over to twitter and have a look at what’s happening under the hashtag febudairy.


Thanks to everyone sharing my dairy article under the milk industry’s massively backfiring (and, moronically, ) PR hashtags. Important to get the truth out there…

Watching unfold. I’ve worked on a dairy farm that sold to Tesco. It was utterly appalling. Cows so lame they couldn’t walk, udders so full ‘their’ milk was pouring out on the floor and mothers riddled with mastitis. Milk can never be humane in my veterinary experience

congratulations to whoever thought up what a brilliant way to extend

Start right by ditching dairy because cow milk is for baby cows! 🐮 besides, it turns teeny calves into full sized cows in no time, and y’all still drinking it?

It’s day one of ! An embarrassing attempt by farmers to salvage the dying dairy industry and justify the cruelty they cause for profit!

Oh This is going to be such an entertaining month …
and on a positive note – an incredibly educational month as well….just like veganuary was.
What a flip-flop for the dairy industry.

Have great plant food and
be compassionate to all animals including humans

Ciao