I haven’t really talked much about the dairy industry and the different types of milk that’s on offer, mainly because I know that most of my readers still use dairy.
Plus the fact it’s like “where do I start”? There are so many dairy products out there, that I’m just glad I don’t have it because I wouldn’t know where to begin choosing which milk would be right for me.
However, I recently learned about a new product that’s been launched that has me shaking my head with skepticism …. which meant, I felt the need to blog.
Currently there has been quite a dramatic drop in the consumer purchase of dairy which is effectively creating a downturn in the dairy industry. This appears to be happening world wide.
So dairy companies are trying to come up with ways to increase market share and this latest thing just cracked me up!
“Sleep-boosting dark milk” coming from a New Zealand company. Something that’s not too new as scientists in Finland have been working on this and it’s also now available in Britain.
It appears that if you milk the cows after sunset and before sunrise, the milk produces a higher level of the hormone melatonin which is known to help regulate sleep.
Oh, the shed has to be dark as well.
This melatonin found in the milk after dark can be upwards of 10 times higher than that found in day time milk.
So let’s see. Our choice of milks here in New Zealand are:
- Fat free
- Added calcium
- Added protein
- Lactose free
- Help you to sleep
- Full cream
That covers a vast array of consumers doesn’t it?
My feeling is that milk is no longer “straight from the cow”. It is bastardized until it’s pretty much unrecognizable, all for the health of the consumers … well, that’s what they want you to think. What I think is that it’s all for the profit.
I have a whole chapter on milk in my Nutrition book where I talk about calcium, wrote the book before this new type of milk came out … I’ll have to include it when I do the update. (not that it makes much difference – animal milk isn’t as good for you as it’s made out to be – so I recommend plant milk).
And, one last thing ….. what about the poor cows having to be milked in the dark? Spare a thought for them!