Tag: corporation

The Power of Words.

The Power of Words.

Spin doctors – copywriters – marketing hype etc., all rely on the power of words to tell you a story.

The latest comes from the oil industry who have finally come on board with the whole climate thing. In other words, no longer saying it’s a hoax.
But now, especially in the U.S., since the new government is back into the whole ‘save the environment’ mode, big oil is getting the message out that ‘natural gas is now ‘low carbon gas’.

Come again?

Yes, you read that right. The ‘low carbon’ talk is being ramped up and being spun in all sorts of directions. ‘Low carbon solutions’ or how about ‘low carbon technologies’? These are the words that are currently being used.

Now methane (short-lived but 86 times more potent than carbon) is a massive problem. It comes from many different sources, including leaking out of pipelines or being burned off at refineries. By the way, methane emissions are increasing more rapidly than scientists thought, and in the past 20 years, it’s risen by 150%, whereas carbon’s gone up 50%.

So our friends at big oil want us to keep our eye on carbon and are getting us to believe that natural gas is the ‘good guy’ because it is ‘low carbon’. Don’t fret your beautiful head about methane – it’s short-lived, so not the worry.

It’s all bullshit. No matter what the industry or governments, for that matter, tell us. Coal, gas, oil, animal agriculture, rotting food all play an enormous part in the mess we find ourselves in as they all emit methane. And my money is on methane being the elephant in the room.

So ‘low carbon’ is just another play on words that is being spun to the plebs to get them to believe they are doing something that will help reduce emissions.

And on we will go – forever forward and upward with our emissions.

Research ref:  Research.noaa.gov

fee figures

 

 

 

 

 




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Promoting Unhealthy Food.

Promoting Unhealthy Food.

And, no, it’s not me who is promoting unhealthy food….far from it.

This video (at the end of this post) came across my desk the other day and when I first viewed it I must admit it did look like a good idea to help with a cultural tradition, but then I got to thinking about it and suddenly it just seemed wrong on many levels.

It’s not the actual “mask” that is the problem.

Again, people are bombarded with the marketing strategies of corporate fast foods – the most unhealthy foods on the planet. Here are people who have been healthy eaters until the western fast food companies arrived and now these companies are determined to really try to corrupt a nation and increase their risks of numerous diseases all associated with processed, nutrition-less foods.

Who gains by the deterioration of a country’s health – the pharmaceutical companies? the medical profession? the health insurance companies? the meat processing companies?….. I’m sure the list goes on and, do you notice that these are all the big corporations – of course you do.

And on the flip side – who suffers? The nation’s ordinary man in the street? the environment? the farmers who practice sustainable farming? the organic industry? all of whom are the victims of the abuse from the fast-food industry who really don’t give a jot about the Joe Blogs of this world.

Again, it’s not the “mask” – it’s the marketing ploy totally invented to increase sales (and it’s worked).

Time to make a stand. We can each do our bit by refusing to purchase from these food outlets – start eating whole foods and actually “know” what you are putting into your mouth.

In the meantime, have a look at the cultural aspect of this video it’s actually a very clever to get around a problem.

 

 

 

 

 




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About Me

fee o'shea

Thanks for dropping by. My name is Fee O’Shea. I’m a mother and grandma, an author, and a Comedy Improver.
This blog is for my thoughts, my rants, raves, reviews and things that have grabbed my attention. From politics to social media to beauty, health and the environment. Fee’s World Over Coffee is written to bring you a smile or get you thinking. Enjoy.

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